HOW WEBSITES AND MOBILE APP DEVELOPMENT HELPS IN SMALL BUSINESSES AND STARTUP'S IN INDIA?

WEBSITES AND MOBILE APP DEVELOPMENT HELPS IN SMALL BUSINESSES AND STARTUP'S IN INDIA?

Have you ever wondered why a business needs a website or a Mobile Application? Okay, let us assume you are looking for a product to buy. You come across an online seller who is selling that product. Would you straight away add the product to the cart and finish the transaction? It is a big NO. We check for the authenticity of that seller in Google and multiple reviews of consumers. So having a website and an App developed to your Business is the first thing to be considered. So how does website and app development help in small businesses or startups is explained in 10 tips below

1.SHOOT UP PRODUCTIVITY

When you have a website it is like a virtual store. Customers will be looking at your products or services 24/7. You can increase the productivity rate by just having well explained and clear websites. The emerging new form of websites is PWA(Progressive Web Apps) which provides effective user experience thereby helping sales. If you are going to build a website go for PWA with no doubt.

2.REACH TO WIDE AUDIENCE

Modern-day internet connects every part of the world. When your business is so successful in your region, why don't you take it to the next level? Through websites, you have potential consumers from all over the world. It is also more profitable making sales online because it cuts off all the other essential charges like electric bills, rent, etc...

3.BYE-BYE TO TRADITIONAL MARKETING

I am sure as a business owner or small startup would have spent thousands of rupees into Traditional marketing techniques like pamphlets, flyers, etc..., And you will never know if it worked. Having a website or mobile app you can market by digital techniques or simply as Digital marketing strategies . The advantages of digital marketing are,
  • 1.Cost-effective.
  • 2.Able to collect and analyze data.
  • 3.Better exposure for products and services by SMM or SEM..
  • 4.Track the success rate of your digital marketing.
  • 5.Precisely Target your customers.
  • 6.After building a website find some experts in Digital Marketing services likeSEO, SMO , Email campaigns.

4.BRAND AWARENESS

Everybody has a desired brand for every product we use. Creating a brand is a strong aspect of a business or startup. Your brand should vouch for quality, class, worth, and value. Brand awareness starts with owning a domain name. It's best to have a domain name with your company name on it. eg: www.yourcompany.com. Design a logo and use it everywhere online on social profiles, advertisements, etc...

5.PORTFOLIO-SHOWCASE YOUR PRODUCTS & SERVICES

Visual representation of your works impresses your clients. Try to think and write down all the achievements that your company has established. Maintain a page where you showcase all of that with images of your projects or products. This encourages customers to try it out. Things that attract people in the portfolio are,
  • Pictures
  • Testimonials
  • Small video clippings
  • Recognitions
  • Press releases
  • Loyal Brands

6.LEARN MORE ABOUT YOUR CUSTOMERS THOUGHTS

Closely follow your customers opinion about your products, It's a genuine improvement that customers are looking for in your products. When you fulfill their requests, Your business will slowly begin to move in the right direction. This also helps in defeating your competitors in the market. So always read their comments and reviews and work on it as soon as possible.

7.CHANGE AS COMMUNITY

"The greatness of a community is most accurately measured by the compassionate actions of its members." – Coretta Scott King

When you find other players in the market and willing to join you it's great to form a community, this can be either domestic or international. So why forming a community is so important?
  • Find like-minded entrepreneurs
  • Get inputs from various people
  • Collaborating makes you more noticeable
  • New Innovations
  • Exploring new areas of Business

8.IMPORTANCE OF A MOBILE APPLICATION

The number of smartphone users in India was estimated to reach 442 million in 2022. Mobile phones are the best medium to connect with the customer. So its best option to Invest in developing a mobile application at the same time making it visible and downloadable on your company website. By doing this you will create an Ecosystem for your startup or business. This improves user experience and promotes sales. You can be in touch with customers directly by,
  • Push Notifications and instant updates.
  • Instant Online and Offline access
  • Use of mobile device features
  • Works a bit faster than websites
  • End to End sales

9.BRING IN MORE LOCAL CUSTOMERS

Yes, it can work either way also by bringing in more local customers from your region. Make sure you list up your business on Google my business and be listed on in maps. So that when a customer looks for nearby shops related to your business you will be present. So it is equally important as word of mouth and other traditional marketing techniques. You can also request your customers to give their feedback on the product or service offered by your company. It helps in increasing your reputation by stars.

10.MAINTAIN YOUR CUSTOMER DATABASE

With just getting an email id from your customer after a purchase or sale, You can maintain a database for your customer. By this, you can successfully send emails to your trusted buyers and generate leads for upcoming products or services you gonna offer in the future. It is very important to maintain a Client management system Which enables the companies to improve the client relationships and provide a unique client experience. So have a web portal to manage your client details, client account details, and the business visitor’s details.

CONCLUSION

No matter your business is small, large, new or old, A website or Mobile an application is not an expense, It is an investment. In recent times getting a domain and hosting will cost you no more than 2000rs for a year. So spending that amount will help you in the future and you will never regret it. It is effortless to find a company that develops an optimized website and a mobile app, also providing services like maintenance or simply you can build your own site all by yourself. More here.

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